Who We Are

Primerica is the largest independent financial services marketing organization in North America. For more than 40 years, our representatives have served Main Street families just like yours, providing a strong foundation of financial education and offering affordable solutions to meet our clients' needs.

  • Listed on the New York Stock Exchange (PRI)
  • Over 5.5 million lives insured through our life companies.*
  • Approximately 3 million client investment accounts.*
  • More than $953 billion of term life insurance in force.*
  • An average of $4.9 million in benefit claims paid every day
  • Investment clients have more than $112 billion in asset values in their Primerica investment accounts.*

The numbers show our impact, but they only tell part of the story. We believe who we are is defined every time one of our representatives sits across the kitchen table with a new family, listens to their goals and dreams, and provides a common sense strategy to empower the family to achieve those goals. We are proud of the difference we make in communities all across North America.

#1 Most Trusted Life Insurance Company in 2022 by Investor's Business Daily

Survey results are presented solely with respect to Primerica’s U.S. term life insurance business. Term life insurance underwritten by National Benefit Life Insurance Company, Home Office: Long Island City, NY in New York State; Primerica Life Insurance Company, Executive Offices: Duluth, GA in all other U.S. jurisdictions; and Primerica Life Insurance Company of Canada (Head Office: 6985 Financial Drive, Suite 400, Mississauga, ON, L5N 0G3, Phone: 905-812-2900) in Canada. From Investor’s Business Daily, “#1 Most Trusted Life Insurance Company,” as of October 9, 2024.

*Numbers reflect the combined totals or daily average, as indicated above, as of, or for the year ended, December 31, 2024, for the following affiliated companies: Life Insurance: National Benefit Life Insurance Company (Home Office: Long Island City, NY) in New York; Primerica Life Insurance Company (Executive Offices: Duluth, GA) in all other U.S. jurisdictions; Primerica Life Insurance Company of Canada (Head Office: Mississauga, ON) in Canada. Investments: In the United States, securities are offered by PFS Investments Inc. (PFSI), 1 Primerica Parkway, Duluth, Georgia 30099-0001; In Canada, mutual funds are offered by PFSL Investments Canada Ltd., mutual fund dealer, and segregated funds are offered by Primerica Life Insurance Company of Canada, Head Office: Mississauga, ON. Each company is responsible for its own financial obligations.